Sales Professional GmbH Im Haldenächer 14, CH-8907 Wettswil info@salesprofessional.ch +41 44 777 82 83
Proposal
- Sales Skill, Along the Sales Process
Bigger presentations should be done first in the proposal phase. Before all the client’s requirements should be clarified. The proposal then should be personalised. Of course you will have to present your proposed solution to the client.
In presentations it is important to present to the participants what they really want to see.
And it has to be adopted to every individual client. The presenter also has to know how to use all the modern presentation tools. This and many other things they learn during the workshoppresentation techniques.
The workshop "Creating Efficient Presentation Structures" is supposed to give participants information and motivation for the goal-oriented creation of presentations in which the main focus is tender presentations since those presentations are the most comprehensive and usually the most costly. However, the acquired knowledge can also be transferred to other presentations and meetings – many ideas are also valid in similar form for written communication in the form of management reports, tenders, and project reports.
The participants work on their own presentations or on a case study developed by us.
Workshop Overview
The workshop “Creating Efficient Presentation Structures” is supposed to give participants information and motivation for the goal-oriented creation of presentations in which the main focus is tender presentations since those presentations are the most comprehensive and usually the most costly. However, the acquired knowledge can also be transferred to other presentations and meetings – many ideas are also valid in similar form for written communication in the form of management reports, tenders, and project reports.
The participants work on their own presentations or on a case study developed by us.
Workshop Goals
The participants learn how to create presentations that have a clear storyline and are aimed at specific target groups. By means of a tender presentation, the participants learn how to create a structured presentation design and how to develop clear goals for the presentation. The message conveyed to the participants from the goals is clear and oriented towards solutions and benefits.
Workshop Content
- Articipant analysis with content and “linguistic” organization criteria
- Definition of presentation goal and message conveyance
- Development of compelling introductions and conclusions
- Understanding and creation of presentation hierarchies with storylines and “PERFORMANCE” control – main focus on the development of methods and tools (e.g., pyramidal presenting, logic and structure trees, five-sentence technique, mind mapping, etc.)
- Benefits analysis and formulation of benefits arguments specific to target groups
- Solution-oriented versus problems
- Creation of “action titles”
- Composition of visualization
- Building up and maintaining suspense
- Tips on the implementation of presentations
Who should attend?
The workshop “Creating Efficient Presentation Structures” is oriented towards people who regularly give internal or external presentations.
Workshop Duration
The two day workshop begins on the first day at 9:00 am and ends at on the second day approximately 4:30 pm.